BBA-301
BBA-BUSOFFICIAL PROGRAM PAGE
PROGRAM OVERVIEW
Bachelor of Business Administration
Review the program structure, courses and admissions information, then apply if it matches your goals.
Official program information
PROGRAM EXPERIENCE
All programs
Program at a glance
- Level
- Bachelor's
- Credits
- 120
- Duration
- 3 calendar years / 9 terms
- Delivery
- Online
- Languages
- English
- Admissions
- Not currently available
Why this program
Build a broad business foundation with analytics, digital capability, leadership and applied strategy.
A good fit if
Students seeking flexible business, entrepreneurship, management or postgraduate pathways.
Study objectives & learning outcomes5
- Accounting and finance
- Marketing and operations
- Economics and business law
- Analytics and digital business
- Strategy and leadership
What you’ll build4
- Business cases
- Go-to-market plan
- Analytics dashboard
- Strategic capstone
Career directions4
- Entry-level Business Analyst
- Operations, marketing and management roles
- Entrepreneurship
- Graduate business study
Career directions are illustrative and do not guarantee employment, professional title, licensure or eligibility in a particular jurisdiction.
How you will study
EAU uses a digital-first learning model designed around applied learning, evidence of competence and meaningful academic support.
- 100% online delivery, with asynchronous learning as the normal mode.
- Live or observed activity is used where the learning outcome itself requires interaction, demonstration or verification.
- Learning combines focused study, guided practice, authentic tasks, feedback and evidence of competence.
- Academic participation is based on meaningful learning activity and outcomes rather than login time alone.
Courses in this program40
The courses below reflect the current program curriculum. Course details may be updated through the university's academic review process.
BBA-302
BBA-302 — Entrepreneurship & New Venture Creation
BBA-303
BBA-303 — Digital Business & E-Commerce
BBA-304
BBA-304 — International Business
BBA-305
BBA-305 — Negotiation & Business Communication
BBA-306
BBA-306 — Business Process Improvement
BBA-307
BBA-307 — Corporate Governance & Risk
BBA-308
BBA-308 — Innovation & Technology Management
BBA-309
BBA-309 — Customer & Market Analytics
BBA-310
BBA-310 — People & Talent Management
BBA-311
BBA-311 — Elective I
BBA-312
BBA-312 — Elective II
BBA-391
BBA-391 — Global Strategy & Cross-Border Management
BBA-392
BBA-392 — Digital Marketing & Growth Analytics
BBA-393
BBA-393 — Service Management & Customer Experience
BBA-394
BBA-394 — Business Consulting & Executive Decision Studio
BBA-498
BBA-498 — Strategic Capstone I
BBA-499
BBA-499 — Strategic Capstone II
BUS-201
BUS-201 — Financial Accounting
BUS-202
BUS-202 — Managerial Accounting
BUS-203
BUS-203 — Micro & Macroeconomics for Managers
BUS-204
BUS-204 — Marketing Management
BUS-205
BUS-205 — Organizational Behavior
BUS-206
BUS-206 — Business Statistics & Analytics
BUS-207
BUS-207 — Business Law & Ethics
BUS-208
BUS-208 — Financial Management
BUS-209
BUS-209 — Operations & Supply Chain
BUS-210
BUS-210 — Management Information Systems
BUS-301
BUS-301 — Strategic Management
BUS-302
BUS-302 — Business Analytics & AI for Managers
UNI-101
UNI-101 — Academic & Professional Communication
UNI-102
UNI-102 — Critical Thinking & Problem Solving
UNI-103
UNI-103 — Quantitative Reasoning
UNI-104
UNI-104 — Digital Literacy & Data Fundamentals
UNI-105
UNI-105 — Ethics, Society & Global Citizenship
UNI-106
UNI-106 — Research & Information Literacy
UNI-201
UNI-201 — Entrepreneurship & Innovation
UNI-202
UNI-202 — Career, Teamwork & Leadership
UNI-203
UNI-203 — Sustainability & Responsible Technology
UNI-204
UNI-204 — Interdisciplinary Applied Project
How your learning is assessed
- Assessment is based on evidence aligned with defined learning outcomes.
- Depending on the discipline, evidence may include projects, cases, laboratories, analysis, presentations, professional artifacts or verified individual work.
- Feedback supports improvement before later or higher-stakes evidence points.
- Capstone, clinical, oral, security-sensitive or Ijazah requirements may include additional competency gates where applicable.
Academic support
- Clear course roadmaps, requirements and assessment expectations.
- Human academic support alongside the digital learning environment.
- Early support where access, participation or academic progress indicates a meaningful barrier.
- Accessibility and reasonable learning arrangements where applicable without reducing essential learning outcomes.
Programme content is reviewed through the university's academic process. Your issued study plan confirms the sequence that applies to your intake.
Review the programme facts, tuition and admissions availability shown on this page before applying.